Get a content marketing plan in place
The saying goes, "If you fail to plan, plan on failing". A content marketing strategy is the first step before actually creating any content. You need a solid foundation that has clear goals in order to effectively market to your audience.
Lest than 32% of businesses have a content plan in place. Your content needs to speak to your audience. We work with you to determine your goals and build a plan around those goals through search engine optimization strategies, editorial calendar, and other required resources necessary for a success campaign. Our content strategy is an asset for your business.
The marketing world is full of companies with amazing writers but it's also inundated with agencies that outsource content overseas. We have our very own content and copy writer on staff, Erin O'Donoghue who is a published author. You never have to worry about your content quality being sub-par. We pull all of the content strategies together and execute. Measurement of your campaign is paramount for ROI. How do we measure?
- Analyze traffic via Google Analytics (time on page, bounce rate, volume, other behavior)
- Track ROI (# types of leads, conversion rate, goals)
- Reporting (we review, evaluate, adapt, execute)
Essential Benefits of our Content Marketing Service
Our content services pair well with a comprehensive organic search campaign
High Conversion Rates
Earned LinksJump start your growth with content marketing
Types of Content
The first thing that most people think of when it comes to content marketing is "blog posts". While those are amazing content assets, there's so much more that you can be utilizing to effectively communicate your message. Here's a list of the most effective types of content top to bottom.
Content managers often overlook this highly effective strategy. A time tested strategy for driving traffic to your website is to create a piece of content that your target audience can't live without. Because your content piece brings so much value, it's organically linked to by other niche related websites and also shared around on social media.
This is by far one of the best ways to spend marketing dollars. We'll work with you during the early stages of the content blueprint to determine what types of content in your niche can be created to bring massive value to your market and massive traffic to your business.
START YOUR PERSONALIZED CONTENT PLAN