Millions of small businesses in the United States are not taking advantage of the customer rich pool of buyers in the Google search engine. They aren’t implementing solid SEO strategies and as a result are missing one of the most cost effective ways to advertise on the internet.
SEO isn’t rocket science but it does require technical know-how to practice successfully. Because Google is constantly updating it’s algorithms, it takes a ton of effort to stay up to date and in tune with those changes. 2019 is no exception when it comes to the changing SEO landscape. There are quite a few SEO trends that can help your small business get those coveted top rankings in the Google search engine. If you’re ready to start out ranking your competition, keep reading about the most important SEO trends in 2019.
1. Valuable Content
To be honest, this one really isn’t a new concept but it will pay dividends if you put it into practice. People go to the search engines for a number of reasons but more and more it’s to find answers to buzzing questions. Research what questions are being asked in your niche and write in-depth answers. The key here is to first identify what your customers are searching. What do they really want to know? That’s the hardest part of the process. Once you’ve answered that part of the equation, you write an amazing piece of content that answers the question. That’s how you become the authority in your niche. When I started Bright Speed Media, I made a commitment to only write and publish content that would actually provide value to anyone looking for reliable info on the topic of search engine optimization.
2. SSL Domains
This really is essential moving forward into 2019. Google is all about providing the best possible information and user experience to its users. A secure socket layer domain speaks volumes to the validity and trustworthiness of your website. Increasingly Google is red flagging websites that aren’t secure (HTTP is not secure, HTTPS is secure) in an effort to protect the user from entering a website that could be nefarious. For just a few dollars per year, you can install an SSL certificate on your domain and reap the potential boost in rankings associated. Keep in mind that many hosting providers include a free SSL as part of their packages and even install the certificate for you at no charge. It’s one of the easiest things you can do to boost your rankings and get in line with the ever increasing trend.
3. Search Intent
Google is pretty darn smart. As mentioned, the goal of Google is to connect users with the correct information they’re searching for. This is why searcher intent is so important to understand. Keywords still matter, don’t be fooled into throwing keyword research in the trash. it’s not dead by any means. However, there is a growing trend to look beyond traditional keywords to understand what types of content the search engines are prioritizing. It’s more about writing for your niche, providing value, and understanding the trends of your niche. That’s where your research should be focused.
4. Video Marketing
Yes, video is already huge. But, it’s growing at lighting speed. There are a couple of studies out there predicting that by 2021, video content will consume over 80% of all internet traffic. If you’re not already taking advantage of video content, it’s never too late to start. Google get’s a lot of attention which makes sense since it’s the mother of all search engines. However, YouTube is no slouch in the search engine category. It’s the 2nd largest search engine in the entire world. You must be utilizing YouTube to get your brand in front of your customers.
5. Long form content
So, being in this industry for the last decade, ideas of content length have come and gone. It’s widely understood that you should NOT write content just for the search engines but rather for the user. Well, I think that well intentioned experts have sort of broken their own rule in a round about way. The hot trend right now is to write long form content that is around the 1500 word mark. It appears that this length of content is performing well in the SERP’s. But, if you go out and simply write 1500 words to perform well in Google and rank high, then you’re really writing for the search engine, aren’t you? So, in my humble opinion, you have to first write your content 100% to give your audience value. Then, go back and correctly optimize the article for the search engines. It’s silly to just focus on one or the other. You have to do both.
6. Website speed
It’s a fact that a faster site is going to keep your visitors on-site longer and lead to more sales or subscriptions etc. People just don’t want to wait around for a slow site to load. A slow load time will send your bounce rate through the roof. There are some WordPress plugins that you can install on your website for the purpose of speeding it up. However, the best approach is to do the speed optimization manually. We’ve put together a pretty helpful guide to get you started.