Are you getting the amount of traffic you desire in your online visibility quest?
Pay attention because Google is getting ready to shake things up. When it comes to understanding SEO there is an overwhelming amount of information to be digested. Some really good info and some really bad. So, where do start?
Hopefully our 7 facts to obey in terms of SEO will shed some light on what you need to do to keep the traffic flowing.
1. Mobile-first index is here to stay
Back in 2016 Google was just pushing their mobile first index. To put is plainly, mobile-first simply refers to websites that are mobile friendly or responsive and view-able on all mobile devices (without having to pinch and zoom etc). If you have a mobile responsive site, Google will take that into consideration when competing against another site that isn’t. Mobile responsive sites get priority which makes sense because Google is all about the user experience. If they serve up a website that is next to impossible read on a smart phone, they are doing you a dis-service.
If your business website is not mobile ready, it’s time to make the switch. You’re already behind the 8 ball. Here’s a few simple tips to help get your website mobile ready.
- Go to an all-in-one mobile responsive theme rather than maintaining a separate mobile site
- Maintain congruence between your mobile and desktop content. You don’t want 2 different home pages etc.
- Test your website in Google’s mobile testing tool to see how it performs for your users
- Put the pedal to the metal and speed up your site. If your site doesn’t load fast, you’re at a disadvantage. Not sure how to speed up your website? We show you how here.
2. Come to terms with AI
Google has an algorithm called Rank-Brain which is constantly learning how we interact with websites on the web. It’s artificial intelligence that determines who ranks first and who ranks last. You’ve got to be on your game with solid content and good authoritative back-links.
Pay attention to your CTR and page dwell time.
At some point you have to put focus on how the visitors already coming to your website are converting. If they are converting abysmally, you need to iron out CTR and increase it before trying to get more traffic. This is an ongoing process that you should be doing on a regular basis. Constantly refining, testing, and tweaking to get the most out of your traffic. Sending massive amounts of traffic to a poorly converting page will hurt as Google recognizes the poor CTR and moves your page down while giving your competition preference. We recommend starting with your meta title and description. There’s much more to optimize but starting with the easiest technical aspect is a good starting point.
3. Don’t put all your eggs into the guest posting basket
The whole point of SEO is to get your amazing content in front of a relevant audience. This is, in large part, done through earning relevant back-links to other niche related websites and social channels.
Guest posting can be a great way to get a link back to your website by putting your content on someone else’s website. There’s no mistaking that guest posting is powerful and can bring traffic to your site.
It’s important to not over do it. If all you’re doing is guest posting, you’ll only get that one or two links from the article. But, if you take that same content, publish it on your own site, and then promote it, you’ll be able to earn many more links than just the one or two. If your content is good enough, it’s likely to be picked up and shared by influencers in your niche. This is a much more lucrative scenario that a single guest post.
I can hear you now, “I don’t know any influencers in my niche”. No problem. A great way to start getting your content engaged is by interacting with communities in your niche. Go to places like Facebook, Quora, and other Q and A sites. Bring real value to those who are seeking answers and you’ll be on your way to growing your audience.
4. Throw your low quality content in the trash
Remember, Google is all about showing users the most relevant and best content to the searcher. Short, uninformative content isn’t going to do the job anymore. Make your content the best. If your rankings are falling, take a look at your content. Is it really providing the user with maximum value?
There’s always a debate about the correct length of an article. You can’t go wrong with anything over 1500 words. The longer the better. You can easily re-hab thin content on your site by adding in more information. If you don’t feel like updating old content that isn’t providing value, delete the page and put a redirect to a better piece of related content on your site.
5. Get on the Video train
The whole world is watching video. It’s estimated that 50% of people watch Facebook video’s and YouTube video’s at least 1 hour per week. Over 1.3 billion people are on the YouTube platform. Google is increasingly including video carousels within the Google search results. Common sense tells you that creating good video content is going to translate into more traffic. If you’re not a video marketing genius, don’t worry. You can outsource the video creation.
Think about outsourcing these types of video’s
And, YouTube isn’t the only video platform in town. Think about creating an account and getting your video’s on Dailymotion, Vimeo, Facebook, and Twitter. Video is a must in 2018 and beyond. The saying goes, “Perfection is the killer of profitability”. If you sit around and think about video ideas but never make the video’s, well, you’re on a path to failure. Take action!